A masterclass in private client engagement & events
The luxury sector is growing and becoming very competitive. There are more and more similar products and services in a very crowded market, all looking to court a small discerning UHNW/HNW community.
HOW CAN WE ADD VALUE TO OUR CLIENTS BY CREATING MEANINGFUL AND ENGAGING EVENTS
What will be covered:
Vision & Brand Positioning
- Long and short term objectives?
- Understanding your brand & your competition
- What is your brand positioning
- Who is your target audience, how do they think, why will they want to attend your event
Uncovering Opportunities
- Add value to existing accounts
- Prospect for results to fill your sales pipeline
- Create a referral network of champions who bring business to you
Building Your Client Base
- Processes and CRM
- Data capture process at point of sale
- Loyalty incentive
Database Engagement
- Database management
- Profiling
- Client relationship
- Communication
Private Client Events
- Objectives
- What value do events bring?
- Build a realistic strategy
- The Five Cs:
- Creative
- Content
- Collaborations
- Cost-effective
- Consistent
- Target client profiling
- Relationship vs shopping
- Hosting and engagement on the night
- Creating brand ambassadors: retention and acquisition
- Accessing closed user groups, affiliates
- Debrief and Follow up
Case studies and Scenarios submitted in advance to discuss in workshop style
Benefits
- Leave with an actionable framework for private client engagement
- Toolkit for private client events
Course Tutor:
Michelle de Klerk
Ramona da Gama
Who should attend:
Members of the sales, marketing, business development and PR teams