Events & Business Development

Events & Business Development

With extensive experience as a luxury marketer, communications consultant and journalist, Michelle specialises in creating an environment in which brands are empowered to connect directly with high end consumers. She creates intuitive, multi-faceted event experiences that engage handpicked private clients with brands, giving them the opportunity to embark on a long-term relationship with a client they ordinarily may not have been able to reach. Events are further enhanced, in terms of cost-effectiveness and content, by the introduction of brand partnerships and collaborations. Michelle has built up an enviable black book of HNW clients and draws on her network of entrepreneurs, investors, expatriates, concierges, lifestyle management companies, private banks and wealth management firms to fill a client event brief. Michelle also has a particular interest in women and their power as consumers and ambassadors. In 2014 she founded The Women’s Chapter, an invitation-only, networking group and event platform for high impact women. There are now more than 1,400 women in the network, all personally invited or referred, consisting of women business leaders and innovators, senior professionals, entrepreneurs and holders of MBEs and OBEs.

EVENTS

We offer the following service:

  • Customer Acquisition, Retention and Engagement through Events
  • Brand awareness, positioning and exposure to groups of target market clients
  • Access to private clients, directly as well as via influencers and gatekeepers like private banks, asset management companies, investor networks, niche concierge companies, wealth managers, member’s clubs, expat communities, and established entrepreneurship organisations
  • Help build a loyal and engaged target client base which has a strong connection to the brand and its ethos
  • Meaningful, well-positioned brand partnerships (fashion, lifestyle, art, premium drinks, hospitality) and cross marketing opportunities Individual facilitated introductions for on-going collaborations and business development
  • Introductions to key influencers, brand partnerships and clients which may fall outside of the event activity, but where there would be benefit for the client. The client would then be in a position to build on and continue these relationships beyond the contract term/event. Development of an event formula the client can implement to continue to attract and engage private clients beyond the contract period/event series

Michelle de Klerk
Event & Business Development

THE NETWORK

Private clients ours sourced from our network:

  • The network of 3,000 clients consists of both male and female entrepreneurs, investors, expatriates, concierges, lifestyle management companies, private banks, wealth management firms and their clients. The Women’s Chapter is an invitation-only networking group and experiential event platform for high impact women
  • There are more than 1,400 high calibre women in the network, all personally invited or referred
  • The network consists of women business leaders and innovators, senior professionals, entrepreneurs and holders of MBEs, CBEs and OBEs
  • The network has been built up over a number of years and is constantly evolving through member referrals and excitement around the concept
  • Membership is offered on an invitation-only basis.
  • There is no fee to be a member of The Women’s Chapter nor to attend events unless the event is in aid of a charity